Summertime Marketing Blues

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You felt it! I am feeling it today! Those summertime marketing blues. You wanna be outside in the sunshine.  Sitting on the deck with a beer. Maybe floating down the river. Or possibly on a beach for the whole day doing nothing but putting on sun-screen trying not to get burnt! But instead… You are in front of your computer. Cuz… Sales just don’t happen on their own. You gotta get the next post up on social media. And you have to reply to comments, and to emails. And the phone might ring, or a text come in. And then there is inquiries from […]

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QR Codes Arent Dead – You’re Just Using Them Wrong

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QR codes never died. People, and mainly marketing gurus, were not using them effectively! Too many businesses slap a code on a sign and hope for the best. It leads to a homepage with no direction, no offer, and no tracking. That’s a waste. Used right, a QR code can turn a walk-by customer into a paying one. It can trigger a booking, a review, or even a full automation flow. Smartphones make scanning simple. No app needed. Just open your camera and click…. QR codes are now part of everyday life. Customers expect to see them. They’re fast, contactless, and perfect for connecting

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AI, Whiskey, and Business Hacks You Need to Try

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You ever have one of those late-night, Whiskey-fueled conversations with a buddy where the ideas just flow? The kind where every topic gets dissected with the wisdom of a philosopher, but also the enthusiasm of a golden retriever? Well, I found a way to have those convos on demand—except my buddy wasn’t human. It was ChatGPT. Yep, I turned AI into my drunken bestie one night just to see what would happen. And let me tell you, AI is way more fun than you’d expect. But it also got me thinking—if ChatGPT can do this, what ELSE can it do for your business? Let’s

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Your Website is Still Important!

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Ever feel like you’re drowning in social media platforms? Like you’re juggling TikTok, Instagram, LinkedIn, and whatever new platform just launched last week? You’re not alone! I recently met with a client who was ready to abandon their website completely. “Everyone’s on social now,” they insisted. Six months later? They called to thank me for talking them out of it. Their website became their #1 revenue generator after one strategic redesign. Why Your Website Remains Your Digital Headquarters Let’s get real for a moment: Social media platforms come and go (remember Vine? Google+?). They change algorithms overnight. They control who sees your content. But

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Branding is More than you Think!

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Branding: The Identity and Emotional Connection Behind Your Marketing Branding isn’t your logo.Branding isn’t your colours.Branding isn’t your business name, slogan, or clever tagline. Branding is: what people think you are how they feel about you why they choose you instead of someone cheaper Branding lives inside the customer’s mind.You don’t control it directly.You influence it through consistency. Branding is the emotional reason people trust you. 3.1 Branding as the Foundation A strong brand: shapes your marketing messages guides the tone of your offer builds trust before they ever buy sets expectations reduces friction in every sales moment Think of branding as the “personality”

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